Our Firm has ample experience in the consumer products industry, including food, beverage, personal products, household and luxury goods. Our advice includes comprehensive transactional work in mergers & acquisitions, financings, competition, real estate and intellectual property, as well as advising on regulatory matters relating to labeling and compliance with laws and official norms.
Below is a list (which is organized in alphabetical order based on our client’s name) of selected matters which, is intended to give a brief indication of our experience in the consumer products sector:
- Counsel to Ajecorp B.V., producer and distributor of carbonated soft drinks and its Mexican guarantors in the 144A Rule, Regulation S issuance of 6.50% Senior Notes due 2022.
- Counsel to Amcor Group GmbH in the acquisition of 100% of the capital stock of Aluprint Tabaco, S. de R.L. de C.V., and the acquisition of all assets and operations carried out in its facility located in Monterrey, Nuevo León, Mexico in connection with the manufacturing of tobacco products for the cigarette industry.
- Counsel to Grupo Axo, S.A.P.I. de C.V., in the formation of a joint venture company that will license from wholly owned subsidiaries of PVH Corp, the rights to operate and manage the distribution of Calvin Klein, Tommy Hilfiger, Warner’s, Olga and Speedo brand products in Mexico.
- Counsel to Bankers Trust / DB Capital Partners in the divesture of its 10% participation in Jugos del Valle, S.A. de C.V.
- Counsel to Brown-Forman Corporation in the acquisition of substantially all of the assets of the Mexican tequila company Grupo Industrial Herradura, S.A. de C.V., (Casa Herradura).
- Counsel to Brown-Forman Corporation in the acquisition of a real estate property from Grupo Industrial Herradura, S.A. de C.V. (Casa Herradura).
- Counsel to Bristol Myers Squibb in the sale of the Clairol hair care and coloring division to Procter & Gamble.
- Counsel to Grupo Cimsa in the merger of its beverage business with Coca-Cola Femsa, the largest bottling company of Coca-Cola products.
- Counsel to Grupo Coppel in the acquisition of a retail portfolio of 4 shopping centers for an approximate amount of US$81 million dollars.
- Counsel to Citigroup Global Markets Inc; Merrill Lynch, Pierce Fenner & Smith Incorporated, as initial purchasers under Mexican Law in the US$250 million 3.250% Notes 2025 issuance of Kimberly-Clark de México, S.A.B. de C.V., offered outside Mexico under Rule 144A and Regulation S,
- Counsel to Colgate Palmolive on the sale to Genomma Laboratories in Mexico, a direct subsidiary of Genomma Lab Internacional, of the Wildroot brand/line of business and Alert and Nórdiko brands/lines of business.
- Counsel to Colgate Palmolive in different environmental, land use, zoning and entitlement aspects of the demolition of their industrial facilities and headquarters in Mexico City, in preparation for their upcoming transfer to the US Government for the re-development of the site as the new US Embassy in Mexico.
- Counsel to a consortium of Mexican investors in the sale of Santa Clara dairy business to Jugos del Valle and The Coca Cola Company.
- Counsels to Crisa Libbey México regarding the protection of several intellectual property rights in Mexico, such as trademarks, slogans, industrial designs, applied-art works, among others.
- Counsel to Groupe Danone in the acquisition of three bottled water companies in Mexico, for an aggregate consideration of approximatelyUS$70 million.
- Counsel to Grupo Doña Tota and its shareholders, a leader in Mexico´s fast food sector, in the sale of 80% of the capital stock of Grupo Doña Tota to Femsa Comercio.
- Counsel to Diageo Plc in the acquisition of full global ownership and control of Tequila Don Julio and the early termination of Casa Cuervo´s production and distribution agreement of Smirnoff in Mexico.
- Counsel to Diageo Plc in the acquisition of the trademark, slogan, trade name, inventions, industrial designs and other intellectual property rights portfolio for the Tequila Don Julio Campaign, over 400 advertising materials and executed agreements with promotional for such product.
- Counsel to Eton Park Capital in the US$434 million leveraged acquisition of Kimberly-Clark Mexico’s industrial paper división.
- Counsel to Gelatinas D’Gari and its shareholders in the sale to Dr. Oetker of 100% of its interest in D’Gari.
- Counsel to J. Heinz Company in the pre-merger filing regarding the acquisition of Heinz by an investment consortium comprised of Berkshire Hathaway and 3G Capital.
- Counsel to Home Depot in connection with the pre-merger notification of the acquisitions of Maderería del Norte, S.A. de C.V. and Home Mart, S.A. de C.V.
- Counsel to Grupo Modelo, S.A.B. de C.V., in the acquisition by Anheuser Busch. This transaction involved the merger of two companies, Diblo, S.A. de C.V. and Dirección de Fabricas, S.A. de C.V., with and into Grupo Modelo, S.A.B. de C.V., and the subsequent public tender offer to acquire up to 100% of the outstanding shares of Grupo Modelo.
- Counsel to Grupo Modelo, S.A.B. de C.V., in the sale to Comercializadora Círculo K, S.A. de C.V., of 100% interest of the group of companies comprising “Tiendas Extra”, convenience stores.
- Counsel to Grupo Yoli, S.A. de C.V., and its shareholders in the merger of Grupo Yoli into Coca-Cola Femsa (KOF) and the resulting acquisition by KOF of all Grupo Yoli´s rights and obligations.
- Counsel to Luxottica Group S.p.A. in the acquisition of High Tech Sunglasses and Gafas de Sol (Stanza). The stores will be rebranded under Luxottica’s “Sunglass Hut” brand.
- Counsel to Merrill Lynch in the purchase of the Mexican processed foods businesses of Del Monte Corporation, for an undisclosed amount.
- Counsel to Office Depot, Inc., in the pre-merger filing regarding its merger with OfficeMax Incorporated.
- Counsel to Ontex Global BV in the acquisition of 100% of the stock in Grupo P.I. Mabe and its subsidiaries.
- Counsel to Parmalat S.p.A., in the acquisition of Lacteos la Esmeralda, Mexico based manufacturer of dairy products, held by Distribuidora de Lácteos Algil, specialized in the production and distribution of cheese with leadership positions in the categories in which they operate.
- Counsel to Parmalat, S.p.A., regarding the compliance of the products manufactured by Quesos La Esmeralda with labeling and nutritional information regulations and assessment in connection with the business know-how and industrially confidential applicable information.
- Counsel to PepsiCo International in its Office Consolidation Program in Mexico City, involving the consolidation of its regional and main offices into one single premise of approximately 150,000 square feet.
- Counsel to Sysco Corporation in the acquisition of 50% of the capital stock of Pacific Star Foodservice, a leading foodservice distributor in México.
- Counsel to Sysco Corporation in connection with the intellectual property portfolio owned and used in Mexico by Pacific Star Foods and its Mexican subsidiaries for the multi-temperature products (frozen, refrigerated and dry) services and Mexican data privacy compliance analysis regarding Pacific Star Foods and its Mexican subsidiaries.
- Counsel to Viana in the sale to Grupo Coppel of 100% of the capital stock of Viana and its subsidiaries.
- Counsel to The Home Depot in the due diligence, purchase and regularization of the leases and other properties purchased throughout Mexico.
- Counsel to The Sterling Group in the acquisition of DuPont´s worldwide bag-in-box flexible packaging business operated by Liqui-box Corporation, including the transfer of all of its business in Mexico.
- Counsel to Whirpool in the negotiation, acquisition and lease of an industrial park complex and manufacturing plant in Reynosa, Tamaulipas.