The Firm advises on the creation, registration, protection, and maintenance of all forms of intellectual property rights before Mexican authorities, including trademarks and all types of distinctive signs, patents, utility models, industrial designs, trade secrets, and copyrights. Our work encompasses the strategic analysis required to define the appropriate protection strategy for each asset, followed by filing, prosecution, and renewal and maintenance before the Mexican Institute of Industrial Property (IMPI) and the National Copyright Institute (INDAUTOR), as applicable. We advise clients on portfolio management strategies that align intellectual property protection with business objectives, anticipating potential conflicts and ensuring that the scope of protection is calibrated to the client’s competitive position and market exposure.

The Firm negotiates and drafts technology transfer, technical assistance, and licensing agreements across a wide range of industries and transaction types. Our work includes complex cross-border licensing arrangements, cross-licensing agreements, and know-how arrangements, as well as franchise agreements addressing the planning and implementation of internal measures to protect trade secrets and other valuable confidential information. In each engagement, our intellectual property team works in coordination with the Firm’s corporate, tax, and antitrust teams to ensure that licensing and technology transfer arrangements are structured to optimize commercial value while complying with Mexican regulatory requirements.

A significant component of the Firm’s intellectual property practice involves advising on the intellectual property implications of corporate transactions. In mergers, acquisitions, joint ventures, and securities offerings, intellectual property rights frequently represent a substantial portion of transaction value and a material source of risk. The Firm conducts thorough intellectual property due diligence, assesses vulnerabilities and limitations arising from third-party rights, and designs mitigation strategies that protect the client’s position. Our transactional intellectual property capabilities are reinforced by the Firm’s broader M&A practice, consistently ranked Band 1 by Chambers and Partners, which, together with the intellectual property team, provides the transaction execution infrastructure required to manage intellectual property matters in the context of complex, time-sensitive deals.

The Firm represents clients in infringement and defense litigation involving trademarks, copyrights, patents, and trade secrets before Mexican administrative authorities, administrative courts, civil courts, and through amparo proceedings. Our contentious intellectual property practice covers the full range of enforcement and defense actions, including administrative proceedings before IMPI, civil and commercial lawsuits, and constitutional actions. The January 2025 integration of Martínez, Algaba, de Haro y Curiel has further strengthened the Firm’s litigation capabilities, adding experienced civil, commercial, and administrative litigators who complement the intellectual property team’s technical expertise with deep procedural knowledge and courtroom experience.

The Firm has extensive experience representing major film studios, distributors and exhibitors, sports organizations, television and music companies, publishers, artists, and other individuals across the full range of legal matters arising in the entertainment and media industries. Our work encompasses copyright advice, content licensing, production agreements, talent contracts, and the resolution of disputes involving creative rights, among other industry-relevant matters.

The Firm also plays an important role in consumer protection, providing comprehensive advice under the Federal Consumer Protection Law. Our work includes assistance with advertising, labeling, product compliance, contract drafting, and mediation and litigation services, to align internal structures with applicable provisions from the perspective of either the supplier or the client, across consumer and B2C industries.

Through the combination of technical expertise in intellectual property and consumer protection, the practice has expanded to comprehensively address the legal needs of digital platforms and technology companies, including the tailored drafting of terms and conditions, user agreements, and intellectual property policies. Where warranted, the team works alongside the Firm’s financial compliance and healthcare regulatory practices to ensure 360-degree compliance and full commercial alignment.